How to Get Your App Content Indexed by Google

October 25, 2015 | SEO Resources
Posted by bridget.randolphAs mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for desktop and mobile content and apps tucked away in app stores. But as app and mobile web usage continues to rise, the ways in
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Link Building Outreach in a Skeptical World - Whiteboard Friday

October 22, 2015 | SEO Resources
Posted by randfishOutreach. It's arguably the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale effectively, and it's easy to fall into a rut. What should you be doing to maximize your success rate and to stand out from the crowd? In today's Whiteboard Friday, Rand offers up some methods of bartering value to earn genuine links, catching your target's attention, and gi
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Move over Google Author Rank, Make way for Google Authoritative Rank

October 22, 2015 | SEO Resources
Ted Geisel, who wrote under the name Dr. Seuss, Authoritative for Green Eggs and Ham?An authoritative user is a user of one or more computer-implemented services (e.g., a social networking service) that has been determined to be authoritative (e.g., an expert) on one or more topics that can be associated with one or more queries This quote comes from a patent that was granted on Tuesday at the USPTO titled, Showing prominent users for information
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Will Google Bring Back Google Authorship?

October 21, 2015 | SEO Resources
Posted by MarkTraphagenRecently, Google Webmaster Trends analyst Gary Illyes surprised many of us with a remark he made during his keynote Q&A with Danny Sullivan at SMX East in New York City. Illyes said that he recommended webmasters not remove the rel=author tag from their site content. Google had used rel=author as part of its Google Authorship feature that (potentially) displayed a special author rich snippet in search results for conte
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How to Integrate Traditional & Digital Marketing

October 20, 2015 | SEO Resources
Posted by SamuelScottIt's October 26, 1985. The top song in the United States is Whitney Houston's "Saving All My Love for You." The top weekend movie at the US box office is "Jagged Edge," starring Glenn Close and Jeff Bridges. And Marty McFly was about to travel back in time in "Back to the Future." (photo: Back to the Future Day) Yes, for any Mozzers who do not know, Back to the Future Day—the exact date when Marty went to the future in th
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Larry Page's Ex-Girlfriend Marissa Mayer Delivers Yahoo! Search to Google

October 20, 2015 | SEO Resources
Yahoo! Tests Google Again Back in July we noticed Yahoo! was testing Google-powered search results. From that post... When Yahoo! recently renewed their search deal with Microsoft, Yahoo! was once again allowed to sell their own desktop search ads & they are only required to give 51% of the search volume to Bing. There has been significant speculation as to what Yahoo! would do with the carve out. Would they build their own search technology?
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I Want to Speak at Your Conference, Now What?

October 19, 2015 | SEO Resources
Posted by EricaMcGillivrayI love working with all kinds of speakers at Moz, whether for big shows like MozCon or our biweekly webinars, Mozinars. I also get out there and speak myself. Many people ask me how to become a speaker in our industry or if they can speak at one of Moz's events. The truth is, speaking is hard. And putting yourself out there is awesome. So, you're ready to take a step toward being onstage. What should you be doing? Have a
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Preparing Your Killer Content Marketing Pitch

October 18, 2015 | SEO Resources
Posted by EricEngeWhen you first start in content marketing, you usually have little to no audience of your own for your content. If you're a major brand, you may be able to develop this quickly, but it's still extremely helpful to get visibility on third-party sites to grow your reputation and visibility as a producer of fantastic content, and to also net links to your site.This can come in the form of third parties linking to content on your si
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Why Google Rewards Re-Publishing - Whiteboard Friday

October 15, 2015 | SEO Resources
Posted by randfishIt's a fact of life: we get better at what we do with time. Do you use that to your advantage when it comes to your site's content? Whether you're riding the wave of a successful post or improving what you've done before, republishing is something that should be on your mind and your to-do list. And what's more, Google will actually reward you for doing it!In this Whiteboard Friday, Rand explores the how and why of republishing,
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Have We Been Wrong About Panda All Along?

October 14, 2015 | SEO Resources
Posted by MarieHaynesThin content! Duplicate content! Everyone knows that these are huge Panda factors. But are they really? In this article, I will explore the possibility that Panda is about so much more than thin and duplicate content. I don't have a list of ten steps to follow to cure your Panda problems. But, I do hope that this article provokes some good discussion on how to improve our websites in the eyes of Google's Panda algorithm. The
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