Guest Blogging and Licensing Content without Incurring Duplicate Content Issues - Whiteboard Friday

September 17, 2015 | SEO Resources
Posted by randfishWhen you're creating content, especially when you're a smaller shop without much inherent authority, it's often a good idea to publish that content on a different site -- one that does have authority and can help you rank by linking back to the original version on your site. What types of platforms should you approach, though, and should you publish it on your own site first? In today's Whiteboard Friday, Rand answers those ques
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Local Listings: How Canadian Retailers Stack Up and What You Can Learn

September 16, 2015 | SEO Resources
Posted by rMaynes1Local online listings are an essential component of an effective strategy to drive customers into local stores. Ranking highly in the search engine results and dominating the top rankings with your listings is critical for your customers to be able to find you in an online search.Partnering with Placeable, Mediative, one of North America's leading digital marketing and advertising agencies, took twenty-five of Canada's top retai
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How Google might Disambiguate Different Entities with the Same Names in Queries and Pages

September 16, 2015 | SEO Resources
Last year I wrote a post titled Google on Finding Entities: A Tale of Two Michael Jacksons. The post was about a Google patent that described how Google might tell different entities apart that shared the same name. The patent in it was filed in 2012 and granted in 2014. Google was also granted a new patent on disambiguating entities this week, which was originally filed in 2006. It is worth looking at this second one, given how important under
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8 Tips for Mobile Customer Service Usability

September 16, 2015 | Web Marketing
When it comes to mobile commerce, the effort typically goes into getting mobile websites and apps live and mastering responsive design, and obsessing over home page, product page, category, search, menu navigation and mobile checkout usability.But mobile customer service is too important to overlook considering 63% of US adults use mobile to access customer support several times each month, and 90% have had poor experiences.How can you shore up y
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​Announcing MozCon Local 2016!

September 15, 2015 | SEO Resources
Posted by EricaMcGillivrayLooking to level up your local marketing and SEO skills? Join us in Seattle for MozCon Local, Thursday and Friday, February 18-19. With both an all-day conference and a half-day workshop, you'll hear from top local speakers on topics critical to local marketing, including local link building, app search, mobile optimization, content creation, and so much more. For those who attended LocalUp Advanced last year, this is it
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How to Use Keywords Throughout Your Marketing Strategy

September 14, 2015 | SEO Resources
Posted by kristihinesHow do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility amongst your target audience. In this post, I'm going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy.Webpage optimizationI don't want to spend a lot of time on this one, especially since you can read all about it in the B
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Back to School: The ABCs of Ecommerce

September 13, 2015 | Web Marketing
It's Partner Thursday Monday! Today's post is contributed by ICF Interactive. Adobe's 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how.For most of the United States, it's back to school season. Ask any kid what he or she has covered in the first week back, and you'll likely hear “enh – just a review from
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One Size Does Not Fit All: Driving Conversions Through Audience Analysis

September 13, 2015 | SEO Resources
Posted by SarahGurbach"We need more content."- Every brand ever, at some point in the history of their company Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had content teams that consisted of one freelance copywriter, while others had a full-blown crew stocked with designers, videographers, and a slew of writers. Regardless of size, though, when discussi
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September 10, 2015 | Internet Marketing Tools
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