Scraping and Cleaning Your Data with Google Sheets: A Closer Look

September 27, 2015 | SEO Resources
Posted by tags. We also happen to notice that the tags are “children” of the tags. What these values mean is a topic for another post, but what we need to keep in mind is that for this particular URL, this is where our desired information lives that we need to extract. It will almost certainly live in a different area with different modifiers on any other given URL; this is just the information that's unique to the site we're on.Let's get
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How to Hack the Amplification Process - Whiteboard Friday

September 24, 2015 | SEO Resources
Posted by randfishLast month, Rand made a surprise virtual appearance at Full Stack Marketing, part of the Turing Festival in Edinburgh, Scotland. He presented a special edition Whiteboard Friday to the audience, and the folks at Stipso who hosted the festival were kind enough to let us share it with you, as well. Amplifying content to the right audiences is tricky business. It's easy to hope people will find you organically—particularly if you
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Google Fights Keyword Stuffed Business Names Using a Surprisingness Value

September 24, 2015 | SEO Resources
A Google patent granted this week targets map spammers, who submit information about businesses to Google Maps, in a manner referred to as keyword stuffing. The patent attempts to find words submitted by business owners as titles for businesses names that trigger a surprisiness value for combinations of words within a business title to determine whether a business listing is legitimate or fraudulent. Traditionally, in Google Maps, the ranking sig
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Announcing the 2015 Local Search Ranking Factors Results

September 23, 2015 | SEO Resources
Posted by David-MihmAs we head into the thick of fall conference season, I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in. Eager to dive right in? Click here for the full results. At the very least, I hope they help kickstart your Birds of a Feather roundtable conversations. (Or if you have a local search addiction as debilitating as mine, perhaps even an after-party conversation over over a pint!)My
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Helping hacked sites with reconsideration requests

September 23, 2015 | SEO Resources
Thus far in 2015 we have seen a 180% increase in the number of sites getting hacked and a 300% increase in hacked site reconsideration requests. While we are working hard to help webmasters prevent hacks in the first place through efforts such as Example "note from your reviewer" with detailed guidance and a custom example of hacked text and a hacked page We have also completed our second #NoHacked campaign, with more detailed help on preventing
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The Site Search SNAFU Even The Biggest Sites Make

September 23, 2015 | Web Marketing
Site search is radically important. Site visitors that use search boxes are more likely to know specifically what they want and are closer to conversion than those just browsing.For ecommerce site search, it's table stakes to handle plurals and misspellings. Many sites employ autosuggest that help direct customers to successful search results.One area where even the top online retailers consistently fall down on is handling synonyms. For terms th
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Let Me Work, Please: A Case for Fewer & More Productive Meetings

September 22, 2015 | SEO Resources
Posted by MTurekIf you feel like your workweek is structured around meetings—like all you're doing is preparing for and attending meetings, talking about and reporting on your work rather than sitting and doing it—then you've reached a point of frustration where you need to regain control of your time.There are two sides to meetings: not attending them if they're unnecessary, and when running a meeting, ensuring that it's purposeful, on-point
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Google Glossary: Revenge of Mega-SERP

September 21, 2015 | SEO Resources
Posted by Dr-PeteThe Google landscape is constantly changing. Two years ago, I created the Mega-SERP, and within days it was already outdated. This time, we've set out to create a more permanent glossary of Google features – a reference that we'll update as the SERPs (Search Engine Results Pages) change.If your focus is on organic SEO, why should you care about the wider world of Google features? Put simply, because rich SERP features are no lo
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Does Your Mobile Home Page Drive Visitors Away?

September 21, 2015 | Web Marketing
Consumer research suggests mobile shoppers prefer mobile websites to retail apps.But if you've invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly foster FUD (fear, uncertainty and doubt) about your mobile experience.Karmaloop's (old) mobile home page suggests its mobile site is inferior to its app with the text “for the best mobile experience, we sugge
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A Picture of You: Results of the 2015 Moz Blog Reader Survey

September 20, 2015 | SEO Resources
Posted by Trevor-KleinThe Moz Blog is built to help you all become better marketers. We couldn't possibly succeed in that goal if we didn't have a good sense for who you are and what you'd like to (and need to) see, so we did what anyone would do to get that sense: ask. This summer, we released a survey to ask you all about yourselves, your work, and your thoughts about the Moz Blog. This is the second time we've done this in the last several yea
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