The Roadmap for Creating Share-Worthy Content with Massive Distribution

November 4, 2015 | SEO Resources
Posted by KelseyLibert When emotionally-charged content is placed in front of the right audience, it can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor. Here's a look at the results during the first few days of the campaign launch: It was also endorsed by Sofia Vergara on Facebook, putting it in front of her 7.7 million fol
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Case Study: How We Removed a Massive Manual Google Penalty in 5 Steps

November 3, 2015 | SEO Resources
Posted by Anna_of_PSD2HTMLThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.When I joined the PSD2HTML team in November 2014, the site had been suffering from a manual penalty related to spammy backlinks for over a year. They'd tried everything to promote a recovery, but nothin
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10 Things I've Learned While Learning Facebook Ads

November 2, 2015 | SEO Resources
Posted by KaneJamisonI've been obsessed with Facebook Ads for the past few years. It probably didn't hurt that the first test campaign we ran earned an excellent $0.04 cost-per-engagement from a $10 budget.I'm obsessed because I'm convinced Facebook Ads are one of the most powerful tools we currently have as digital marketers. Whether you're looking to spend $200 a month advertising to a single zip code or $20,000 a day reaching sports fans, you
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To Get Digital Experiences Right, Think Integration

November 2, 2015 | Web Marketing
There isn't an organization in existence today that hasn't had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those), represent a unique opportunity.Done properly, digital experiences can drive higher revenue and act as a catalyst for change throughout an organization. An effective digital experience strategy can help win, serve, and retain c
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Getting on the Map: The Intro to Local SEO for SABs

November 1, 2015 | SEO Resources
Posted by ImprezzioMarketingLocal SEO can be confusing for those businesses that don't have a physical store for customers to walk into. Unlike businesses with a brick-and-mortar storefront, service-area businesses (or SABs) go out to meet with their customers, as opposed to their customers coming to see them. This often results in them servicing multiple cities, which can be problematic—the #1 ranking factor in local SEO is the physical addres
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Which one is the best CMS for SEO?

October 30, 2015 | SEO Resources
Posted by soaryourseoMy passion for web development has begun over 2 years ago when I first discovered WordPress and it continued to increase ever since. But, I always asked myself: are there any better content management systems (CMS) for me? I tried Joomla and noticed it has a similar working system as WordPress but I found WordPress to be more colorful, intriguing and easier to navigate. Either way, what matters for me is search engine presenc
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How Explainer Video be powerful Marketing tool for E Commerce Sites

October 30, 2015 | SEO Resources
Posted by MaduramahaAnimated Explainer Videos for Shopping & E-Commerce Websites Are you still toying with the idea of using explainer videos for your e-commerce websites? Well, it's high time you should stop thinking and go create an explainer video. Explainer videos are short videos that are used as a tool to explain about your company, products, and services that can be used to answer questions about your products and provide more informat
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How to Write for the Web—a New Approach for Increased Engagement - Whiteboard Friday

October 29, 2015 | SEO Resources
Posted by Dan-PetrovicWe tend to put a lot of effort into writing great content these days. But what's the point of all that hard work if hardly anybody actually reads it through to the end?In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way. Click on the whiteboard image above to open a high resolution version in a
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Detect and get rid of unwanted sneaky mobile redirects

October 29, 2015 | SEO Resources
In many cases, it is OK to show slightly different content on different devices. For example, optimizing the smaller space of a smartphone screen can mean that some content, like images, will have to be modified. Or you might want to store your website's menu in a navigation drawer (A frustrating experience: The same URL shows up in search results pages on desktop and on mobile. When a user clicks on this result on their desktop computer, the URL
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Click-Through Rate Isn't Everything: 8 Ways to Improve Your Online Display Ads

October 28, 2015 | SEO Resources
Posted by rMaynes1You are exposed to an average of 362 online display ads a day. How close are you to buying anything when you see those ads?Online display ads have been around for over 20 years. They're nothing new. But over the past 2 decades, the content, format, and messaging of display ads have changed dramatically—because they have had to! The click-through rate of that first banner ad in 1994 was 44%. CTRs have steadily declined, and wer
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