Good News: We Launched a New Index Early! Let's Also Talk About 2015's Mozscape Index Woes

November 12, 2015 | SEO Resources
Posted by LokiAstariGood news, everyone: November's Mozscape index is here! And it's arrived earlier than expected.Of late, we've faced some big challenges with the Mozscape index — and that's hurt our customers and our data quality. I'm glad to say that we believe a lot of the troubles are now behind us and that this index, along with those to follow, will provide higher-quality, more relevant, and more useful link data. Here are some details
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​Announcing Search Insights from Moz Local!

November 11, 2015 | SEO Resources
Posted by David-MihmWhen we launched Moz Local, I said at the time that one of the primary goals of our product team was to “help business owners and marketers trying to keep up with the frenetic pace of change in local search.” Today we take a major step forward towards that goal with the beta release of Moz Local Search Insights, the foundation for a holistic understanding of your local search presence. As we move into an app-centric world
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Where Did Google+ Local Go? The Google Places API Change Made Simple

November 10, 2015 | SEO Resources
Posted by MiriamEllisEarlier this month, I was standing on an 8,000' pinnacle of the Sierra mountain range at the precise moment when winter arrived. A few miles and minutes back down the highway, it had been golden fall with aspens, oaks, and big leaf maples in peak color. Then the sky darkened, showering hail. Right before my eyes, hail turned to snow, wildly whirling, salting the evergreens into obscurity. Winter had come. It's a rare, exhilar
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Stop the Local SEO Tunnel Vision & Think Beyond the Basics

November 9, 2015 | SEO Resources
Posted by Casey_Meraz"Local SEO is just too hard." Those were the first words of a conversation I had earlier this week coming from a potential client we'll call "Luke." Luke had been working on building his own local SEO presence internally for his dental office for over a year and had not seen the results he expected in a popular top 100 US city. We talked about citations, his trouble getting reviews, and how hard it was for him to get links.
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Recalculating PageRank

November 9, 2015 | SEO Resources
A Google patent was granted on October 20th, 2015 titled Producing a ranking for pages using distances in a Web-link graph. It presents some changes to Google's original PageRank. I wrote about the very first PageRank patent in my post The First PageRank Patent and the Newest, where I posted a link to the original provisional copy of Lawrence Page's Improved Text Searching in Hypertext Systems (pdf – 1.7m) Under this new patent Google adds a
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TC Summit 2015: Celebrating our Webmaster Top Contributors!

November 9, 2015 | SEO Resources
Two weeks ago, we were extremely lucky to host the 2015 edition of the Top Contributor Summit (#TCsummit), in San Francisco and on Google's campus in Mountain View, California. Google Top Contributors are an exceptional group of passionate Google product enthusiasts who share their expertise across our international help forums to support millions of Google users every year. Google's Top Contributor Summit is an event organised every two years, t
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3 Core Pieces of the SEO Puzzle to Boost Your Enterprise Success

November 8, 2015 | SEO Resources
Posted by BenjaminEstesSEO is not something that is done. SEO is a way of doing things that encompasses many teams and initiatives. This is especially true for large organizations with well-established and potentially siloed teams. Most marketing disciplines have concrete inputs and outputs. Consider the following examples, which may seem trite at first: PPC results in visibility in search results. Email marketing results in visibility in the i
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Recovering the Data Google Has Hidden Away - Whiteboard Friday

November 5, 2015 | SEO Resources
Posted by randfishIt's no secret that Google keeps a lot of secrets. From keyword data to link data to traffic data (and surely more), there's a lot that we could benefit from — if they'd only share it! Since that's not likely to happen anytime soon, Rand takes us through various ways to access that all-important data in this week's Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab!Video Tr
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Google Files Patent for Drone Delivery Platform

November 5, 2015 | SEO Resources
If you've been keeping an eye on the news, you may have seen a Reuters article about Google planning for the use of Drones titled Google aims to begin drone package deliveries in 2017 You may also have seen another article from Time Magazine that tells us it might be a while till we see drone delivery happening; Here's Why Drone Delivery Won't Be Reality Any Time Soon. The thing I've been wondering is how do you end up getting a package from a d
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The Roadmap for Creating Share-Worthy Content with Massive Distribution

November 4, 2015 | SEO Resources
Posted by KelseyLibert When emotionally-charged content is placed in front of the right audience, it can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor. Here's a look at the results during the first few days of the campaign launch: It was also endorsed by Sofia Vergara on Facebook, putting it in front of her 7.7 million fol
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