An update on how we tackle hacked spam

October 6, 2015 | SEO Resources
Recently we have started rolling out a series of algorithmic changes that aim to tackle hacked spam in our search results. A huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc. Website owners that don't implement standard best practices for security can leave
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Beyond the SEO Plateau: After Optimizing Your Website, What's Next?

October 5, 2015 | SEO Resources
Via my Posted by randfishIt's a near-universal experience for consultants and in-house SEOs who've worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices. The beautiful
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Importing Cost, Click, & Impression Data to GA Using GA’s Data Import Feature

October 4, 2015 | SEO Resources
Posted by TrentonGreenerGoogle Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It's not that we don't want to use all of the functionality of this great product, but that we're unaware of the potential opportunities available to us as marketers. Often times, when we do find that new and exciting feature, it astounds and astonishes us; I often find myself consumed by the possibilities. That's
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Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work - Whiteboard Friday

October 1, 2015 | SEO Resources
Posted by randfishA concept we've covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we're ready to admit it: We were completely wrong about that key piece.In today's Whiteboard Friday, Rand e
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At Last, You Can Now Add Users to Your Moz Pro Account!

September 30, 2015 | SEO Resources
Posted by adamfOver the past few years, one feature has been requested more than any other. We call it Multiseat, which, at its core, is the ability for Moz Pro account owners to provide unique logins for their team members and/or clients.Multiseat support is something that we have prioritized, reprioritized, started, and restarted, and for a number of reasons (some good, some less good) we never quite got there. Well, I'm happy to announce that
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Why Meaning Will Ultimately Determine Your Brand's Content Marketing Success

September 29, 2015 | SEO Resources
Posted by ronell-smithIn 2009 Fletcher Cleaves was a top high school football prospect ready for the next level, eager to do in college what he'd done in high school: rack up yards as a running back. But before Cleaves could realize his dream of playing at the next level, a texting, distracted driver plowed into the car he was driving, forever changing his life's trajectory.Today, Cleaves, paralyzed from the chest down as a result of the accident
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Answer Boxes, Trigger Terms and Enriched Search Results

September 29, 2015 | SEO Resources
A few years ago, I wrote the following about post about Google's OneBox Patent Application I was brought back to it, with a new Google patent that looks at answering questions within similar answer boxes, and showing rich content, like in the example below: This weather enriched result used the word ‘weather' as a trigger term in the query.A patent filed by Google a couple of years ago and granted today takes another look at Oneboxes, and inclu
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First Click Free update

September 29, 2015 | SEO Resources
Around ten years ago when we introduced a policy called “First Click Free,” it was hard to imagine that the always-on, multi-screen, multiple device world we now live in would change content consumption so much and so fast. The spirit of the First Click Free effort was - and still is - to help users get access to high quality news with a minimum of effort, while also ensuring that publishers with a paid subscription model get discovered in Go
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Million Dollar Content - An Analysis of the Web's Most Valuable Organic Content

September 28, 2015 | SEO Resources
Posted by rjonesx.As much as we like to debate content vs. links, sometimes great content just seems to dominate. I don't mean to say that great content doesn't get great links, or that the purposes of creating great content is not to get links, but simply that some content on the web seems to shine through the SERPs. Content might not be king, but it has lot of sway in Google's kingdom. After sifting through tons of SERP data to find million dol
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Scraping and Cleaning Your Data with Google Sheets: A Closer Look

September 27, 2015 | SEO Resources
Posted by tags. We also happen to notice that the tags are “children” of the tags. What these values mean is a topic for another post, but what we need to keep in mind is that for this particular URL, this is where our desired information lives that we need to extract. It will almost certainly live in a different area with different modifiers on any other given URL; this is just the information that's unique to the site we're on.Let's get
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