Have We Been Wrong About Panda All Along?

October 14, 2015 | SEO Resources
Posted by MarieHaynesThin content! Duplicate content! Everyone knows that these are huge Panda factors. But are they really? In this article, I will explore the possibility that Panda is about so much more than thin and duplicate content. I don't have a list of ten steps to follow to cure your Panda problems. But, I do hope that this article provokes some good discussion on how to improve our websites in the eyes of Google's Panda algorithm. The
Read More »

Deprecating our AJAX crawling scheme

October 14, 2015 | SEO Resources
tl;dr: We are no longer recommending the AJAX crawling proposal we made back in 2009. In 2009, we made a proposal to make AJAX pages crawlable. Back then, our systems were not able to render and understand pages that use JavaScript to present content to users. Because "crawlers … [were] not able to see any content … created dynamically," we proposed a set of practices that webmasters can follow in order to ensure that their AJAX-based applica
Read More »

Why You Should Use Adjusted Bounce Rate and How to Set It Up

October 13, 2015 | SEO Resources
Posted by RobBeirneWe need to talk about bounce rate. Now, before I begin ranting, I'd just like to put on the record that bounce rate can, in certain cases, be a useful metric that can, when viewed in the context of other metrics, give you insights on the performance of the content on your website. I accept that. However, it is also a metric which is often misinterpreted and is, in a lot of cases, misleading. We've gone on the record with our th
Read More »

The Anatomy of a Link - What Makes a Good (and Bad) Link?

October 12, 2015 | SEO Resources
Posted by Paddy_MooganThe following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan available for purchase and download. This chapter, entitled "The Anatomy of a Link," offers deeper insight into what makes for a quality link. Enjoy!Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the qu
Read More »

Beyond Responsive: Design and Development Trends for Adaptable Marketers

October 11, 2015 | SEO Resources
Posted by Carson-WardA friend of mine recently asked me to review and explain a series of site recommendations sent over by a well-known digital marketing agency with roots in SEO. We talked through the (generally good) recommendations for content and search optimization, and then we got to this:"* Mobile accounts for 53% of your traffic. We recommend building a mobile-friendly responsive website. Google recommends using responsive design so that
Read More »

How Google May Use Schema Vocabulary to Reduce Duplicate Content in Search Results

October 11, 2015 | SEO Resources
One of the challenges of optimizing an ecommerce site that has lots of filtering and sorting options can be to try to create a click path through the site so that all the pages on the site that you want indexed by a search engine get crawled and indexed. This could require setting up the site so that some URLs are stopped from being crawled and indexed by use of the site's robots.txt file, the use of parameter handling, with some pages having me
Read More »

The Evolution of Search

October 8, 2015 | SEO Resources
I just returned from a few days in Las Vegas and the Pubcon Conference. I had the chance to see some great presentations and talk to a number of interesting folks, and the company that I am the Director of Search Marketing at, Go Fish Digital won a US Search Award for Best Use of Search for Travel/Leisure, for a campaign we did for Reston Limo. I wanted to share my presentation from the conference here as well. Evolution of Search from Bill
Read More »

Remarketing to People That Have Already Visited Your Website - Whiteboard Friday

October 8, 2015 | SEO Resources
Posted by randfishSomeone visits your website once, doesn't convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven't discussed for a while: remarketing.In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow. Click on the white
Read More »

Campaign Tracking Without Going Crazy: Keeping Order in AdWords Optimization

October 7, 2015 | SEO Resources
Posted by anthonycoraggioPay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here's a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log.The philosophy of orde
Read More »

Why I Stopped Selling SEO Services and You Should, Too

October 6, 2015 | SEO Resources
Posted by ryanwashereThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? Here's an interactio
Read More »