5 Steps to Content Marketing Success

November 22, 2015 | SEO Resources
Posted by Paddy_MooganContent marketing is hard. The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done. It's a bit like link building, where someone may say, "Just build great content and the links will come." Unfortunately, it's very rarely that straightforward. Yes, sometimes you can get lucky and something
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20 Attributes that Influence a Link's Value - Whiteboard Friday

November 19, 2015 | SEO Resources
Posted by randfishWhen it comes to the link building process, there's a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week's Whiteboard Friday, Rand scores 20 different attributes that can influence a link's value based on whether or not they still matter in 2015/2016. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy
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Updating Our Search Quality Rating Guidelines

November 19, 2015 | SEO Resources
Developing algorithmic changes to search involves a process of experimentation. Part of that experimentation is having evaluators—people who assess the quality of Google's search results—give us feedback on our experiments. Ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks se
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We Need to Talk: Critical Commerce Conversations To Have Today With Your C-Suite

November 19, 2015 | Web Marketing
Consumer technology, and in particular mobile, has tipped the scales of power in the favor of consumers. Researchers are now calling this trend the “Age of the Consumer”. This has resulted in more and more organizations looking to implement “experience-driven commerce”. But as with all major corporate initiatives, getting leaders onboard is paramount. The C-Suite needs to understand the potential of experience-driven commerce for your org
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When Data Just Isn't Enough: The Hidden Context that's Key to Content Loyalty

November 18, 2015 | SEO Resources
Posted by ronell-smith(Image source) When the client asked to "go mute" during our monthly client call, there was no reason to sound the alarm. After all, being able to talk through what they've heard as a team, in private, was normal. But when the always-skeptical global marketing director said the COO (who has been in the room for the 10 minutes of analytics discussion) wants to take the discussion offline for a bit, but wants you to hold on, I
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The Content Marketing Campaign Playbook – Guaranteeing Success in 2016

November 17, 2015 | SEO Resources
Posted by SimonPensonIntroduction Stage One: Setting expectations and objectives Stage Two: Audience understanding Stage Three: Brand activation Stage Four: Campaign plans Stage Five: Finding the right prospects Stage Six: Social Stage Seven: Retargeting Free downloadable campaign planner __________ “How do I know if my content campaign is going to work?” This question is the one I get asked more than any other at present, and for
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7 Illustrations of How Topical Links Impact SEO, in Theory and Practice

November 16, 2015 | SEO Resources
Posted by Cyrus-Shepard The Internet lives on links. Marketers have long understood the importance of links to SEO. So much so, it's something we study regularly here at Moz. At their most basic, links are counted as "votes" of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including: Trustworthiness – Links from trusted sites may count
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Announcing Moz's New Beginner's Guide to Content Marketing

November 15, 2015 | SEO Resources
Posted by Trevor-KleinI'm thrilled to announce the next in Moz's series of beginner's guides: The Beginner's Guide to Content Marketing. Content marketing is a field full of challenges. Creating content that provides great value to your audience what we've come to call 10x content is difficult enough, but content marketers also regularly encounter skeptical employers and clients, diminutive budgets, and you guessed it a noted lack of time to get
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Tips for Increasing Sales on Black Friday

November 13, 2015 | Web Marketing
Black Friday and Cyber Monday are almost here, and that means retailers are already fretting about how to maximize online revenue and steal customers from competitors. According to Forrester Research, U.S. online holiday sales will exceed US$95-billion in 2015, up 11% over last year. For Black Friday (the day immediately preceding the U.S. Thanksgiving holiday on Nov. 26), that means more shoppers will be clamoring to get the best deals online th
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How to Prioritize SEO Tasks & Invest in High-Value Work Items - Whiteboard Friday

November 12, 2015 | SEO Resources
Posted by randfishOne thing we can all agree on: there's a lot to think about when it comes to your SEO tasks. Even for the most organized among us, it can be really difficult to prioritize our to-dos and make sure we're getting the highest return on them. In this week's Whiteboard Friday, Rand tackles the question that's a constant subtext in every SEO's mind. Click on the whiteboard image above to open a high resolution version in a new tab!
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