Overcoming Objections on Your Landing Pages - Whiteboard Friday

Ecompromo | February 25, 2016 | SEO Resources

Overcoming Objections on Your Landing Pages in Order to Improve Your Conversion Rates Whiteboard

Posted by randfish

[Estimated read time: 9 minutes]

How do you take your potential customers’ problems and turn them into a conversion success? If you’re having trouble with low conversion rates on high-traffic landing pages, don’t worry — there’s help. In today’s Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about overcoming objections on your landing pages in order to improve conversion rates. So this a process that I have stolen part and parcel from Conversion Rate Experts, a British consulting company that Moz has used a couple of times to help with our campaigns. Karl Blanks and Ben Jesson have just been phenomenal for this stuff.

Look, they’re not the only ones who do it. A lot of people in conversion rate optimization use a process similar to this, but it’s something I talk about and share so often that I thought, hey, …read more



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