Posted by randfish
Ever get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You’re not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you exactly the answer you want.
For marketers and SEOs, this poses a frustrating challenge. Do we still optimize for keywords? The answer is “sort of.” But I think I can show you how to best think about this in a few quick visuals, using a single search query.
First… A short story.
I sent a tweet
over the weekend about an old Whiteboard Friday video. Emily Grossman,
longtime friend, all-around marketing genius, and
Ha ha Emily. I already made fun of my own mustache so…
Anywho, I searched Google for “soz.” Not because I didn’t know what it means. I can read between lines. I’m hip. But, you know, sometimes a Gen-Xer wants to make sure.
The results confirm my guess, but they also helped illustrate a point of frequent frustration I have when trying to explain modern vs. classic SEO. …read more