Posted by Danielle_Launders
You’ve got that conference looming on the horizon. You want to go — you’ve spent the past few years desperately following hashtags on Twitter, memorizing catchy quotes, zooming in on grainy snapshots of a deck, and furiously downloading anything and everything you can scour from Slideshare.
But there’s a problem: conferences cost money, and your boss won’t even approve a Keurig in the communal kitchen, much less a ticket to a three-day-long learning sesh complete with its own travel and lodging expenses.
What’s an education-hungry digital marketer to do?
First of all, you gather evidence to make your case.
There are a plethora of excellent reasons why attending conferences is good for your career (and your bottom line). In digital marketing, we exist in the ever-changing tech space, hurtling toward the future at breakneck speed and often missing the details of the scenery along the way.
A good SEO conference will keep you both on the edge of your seat and on the cutting-edge of what’s new and noteworthy in our industry, highlighting some of the most important and impactful things your work depends on.
A good SEO conference …read more