Modern Commerce and the 8-Second Rule

Ecompromo | February 22, 2018 | Web Marketing

This post is based on the webinar Experience-driven modern commerce powered by Adobe and Elastic Path.

You have eight seconds to grab your target’s attention, says a Microsoft study. People are shifting between four to five devices in a day and flipping through their feeds on the subway. There is no time. And, your customers don’t really care…yet.

The challenge is to make them care, or more accurately, make them feel that your brand cares about them. “Those eight seconds are your brand’s moment of truth,” says Ryan Green, Adobe’s Senior Manager for Commerce Strategy and Alliances. The time and money you invested in your product, website, and other channels won’t mean a thing to a customer who’s already left. “We need to listen, predict, assemble and deliver, all within milliseconds.”

How will brands meet this eight-second rule?

Put yourself in your customers’ shoes

“Steve Jobs said it’s important to start with customer experience and move backward into technology,” says Green. It’s easy to get caught up in the technology and trends, and forget to ask what the customer really needs. Get into their experience. Put yourself in their shoes.”

Quantitative research isn’t enough. Talk to a real person. <a target="_blank" …read more

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