Make the licensing information for your images visible on Google Images

Ecompromo | August 31, 2020 | SEO Resources

For the last few years, we’ve collaborated with the image licensing industry to raise awareness of licensing requirements for content found through Google Images. In 2018, we began supporting

Left: Images result page with the Licensable badge
Right: Images Viewer showing licensable image, with the new fields Get the image on and License details

We’re also making it easier to find images with licensing metadata. We’ve enhanced the usage rights drop-down menu in Google Images to support filtering for Creative Commons licenses, as well as those that have commercial or other licenses.

Updated Usage Rights filter

What are the benefits to image licensors?

  • As noted earlier, if licensing metadata is provided from the image licensor, then the licensable badge, license details page and image acquisition page will be surfaced in the images viewer, making it easier for users to purchase or license the image from the licensor
  • If an image resides on a page that isn’t set up to let a user acquire it (e.g. a portfolio, article, or gallery page), image licensors can link to a new URL from Google Images which takes the user directly …read more


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