Posted by IanWatson
Some say the only constant thing in this world is change — and that seems to go double for the online marketing and SEO industry. At times this can seem daunting and sometimes insurmountable, but some have found ways to embrace the ambiguity and even thrive on it. Their paths and techniques may all differ slightly, but a commonality exists among them.
That commonality is the utilization of data, mainly via API-driven custom tools and dashboards. APIs like Salesforce’s Chatter, Facebook’s Graph, and our very own Mozscape all allow for massive amounts of useful data to be integrated into your systems.
The use cases are limitless and really depend on your goals, business model, and available resources. Many in our industry, including myself, still rely heavily upon spreadsheets to manage large data sets.
However, the amount of native data and data within reach has grown drastically, and can quickly become unwieldy.
An example of a live reporting dashboard from Klipfolio.
Business intelligence (BI) is a necessary cog in the machine when it comes to running a successful business. The first step to incorporating BI into your business strategy is to adopt …read more