Lessons from 1,000 Voice Searches (on Google Home)

Ecompromo | May 22, 2017 | SEO Resources

Posted by Dr-Pete

It’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There’s an increasingly clear connection between Featured Snippets in search and voice answers.

For example, let’s say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for “What do hedgehogs eat?” On desktop, you’d see a Featured Snippet like the following:

Given that you’re trying to wrangle a strange hedgehog, searching on your desktop may not be practical, so you ask Google Home: “Ok, Google — What do hedgehogs eat?” and hear the following:

Google Home leads with the attribution to Ark Wildlife (since a voice answer has no direct link), and then repeats a short version of the desktop snippet. The connection between the two answers is, I hope, obvious.

Anecdotally, this is a pattern we see often on Google Home, but how consistent is it? How does Google handle Featured Snippets in other formats (including lists and tables)? Are some questions answered wildly differently by Google Home compared to desktop search?

Methodology (10K –> 1K)

To find out the …read more



Related Posts