Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.
There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an “art gallery” for your posts. Resharing your content just lets the masses know what you’ve got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
Yes! One of the biggest misconceptions about resharing is that it’s a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll …read more