Large Site SEO Basics: Faceted Navigation

Ecompromo | April 19, 2017 | SEO Resources

Posted by sergeystefoglo

If you work on an enterprise site — particularly in e-commerce or listings (such as a job board site) — you probably use some sort of faceted navigation structure. Why wouldn’t you? It helps users filter down to their desired set of results fairly painlessly.

While helpful to users, it’s no secret that faceted navigation can be a nightmare for SEO. At Distilled, it’s not uncommon for us to get a client that has tens of millions of URLs that are live and indexable when they shouldn’t be. More often than not, this is due to their faceted nav setup.

There are a number of great posts out there that discuss what faceted navigation is and why it can be a problem for search engines, so I won’t go into much detail on this. A great place to start is this post from 2011.

What I want to focus on instead is narrowing this problem down to a simple question, and then provide the possible solutions to that question. The question we need to answer is, “What options do we have to decide what Google crawls/indexes, and what are their pros/cons?”

Brief overview of faceted navigation

As a quick refresher, …read more



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