Posted by amandamilligan
As you might imagine, it’s not easy to get your brand name mentioned in top media outlets.
I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand.
You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.
Timeliness is tough. Hard news is usually covered by media outlets automatically anyway. However, there’s a way to create news — and it’s through data journalism.
By doing your own research, conducting your own studies, running your own surveys, and performing your own analyses, you’re effectively creating news by offering brand new stories.
For example, for our client Porch, we used data from the U.S. Census Bureau’s American FactFinder, Yelp, and Zillow to determine which cities are the best for young families.
This project is inherently location-based, which adds the proximity element as well. …read more