Posted by DaisyQ
As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers that work in the not-so-sexy fields. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company. I won’t fault you if you don’t know what that is — we’ll get to it shortly.
In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). One of my tasks was to grow website traffic, and the best channel I landed on was the company blog.
The corporate e-commerce website (yep, we sold engine oil online at a premium) was a political minefield, so I had very limited sway. The blog was not. A group of three contributors would meet weekly and throw spur-of-the-moment posts together. It had a sporadic publishing schedule. The topics were dry …read more