How to Use Keywords Throughout Your Marketing Strategy

Ecompromo | September 14, 2015 | SEO Resources

Posted by kristihines

How do you use keywords? If you’re only using them to optimize your website for search, then you’re missing out on many ways to get visibility amongst your target audience. In this post, I’m going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy.

Webpage optimization

I don’t want to spend a lot of time on this one, especially since you can read all about it in the Beginner’s Guide to SEO. But just for a quick review, here are the places that you should use your target keyword phrase on each page of your website that you’d like to optimize for search.

  • In the SEO title tag of your page (or just the main title of the page if your CMS does not allow you to edit SEO fields). This is a requirement for the on-page optimization of a keyword.
  • In the meta description for your page. Even though it may not count for optimization purposes, it will get bolded when someone sees your webpage in search results for that keyword.
  • In at least one image’s filename and ALT text.
  • In the first paragraph on the page.
  • In a few …read more


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