How to Research, Monitor, and Optimize for Questions

Ecompromo | January 1, 2019 | SEO Resources

multifaceted featured snippets

Posted by AnnSmarty

Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now:

  • Niche question research is the most powerful content inspiration source
  • Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement
  • Questions are very useful for niche and audience research: What can’t people figure out in your industry and how can you best help them?
  • Question research allows you to understand natural language better and optimize for voice search
  • Question optimization allows for increased organic search visibility through both featured snippets and Google’s “People Also Ask” results.

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. Here’s just one of their recent experiments showing a multifaceted featured snippet, addressing a possible follow-up question (courtesy of Barry Schwartz):

Types of niche questions and how to group them

  • Basic questions (these usually relate to defining concepts). In most cases you don’t need to write lengthy explanations because people searching for those seek quick easy-to-understand answers.
  • How-to questions …read more


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