How to Rank on Google Home

Ecompromo | November 9, 2016 | SEO Resources

Posted by Dr-Pete

Google Home, Google’s latest digital assistant, is part of a broader market experiment in voice-only search. While the hardware is new, Google has been building toward this future for a while, and one of the clearest examples is the introduction of featured snippets to answer questions in search. For example, if I ask Google: “What is a moonshot in business?” I get this answer…

In desktop search, Google also returns a set of traditional organic results, and, in some cases, ads, news results, Knowledge Panels, and other features. Featured snippets weren’t designed for desktop, though — they were designed for devices that only have room to display a small number of results (such as mobile phones) or even a single result.

Google Home is a single-result search device, and featured snippets were designed for exactly this purpose. The good news is that, if we can optimize for featured snippets, we can optimize for voice. Below are six examples that explore how featured snippets become answers on Google Home.


“How many people have walked on the moon?”

Here’s a question that should have a factual answer, but, for whatever reason, that answer is not available in Google’s Knowledge Graph. So, …read more



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