Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.
As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.
First, I had to source this question on Twitter:
How do you prioritize SEO fixes?
— Britney Muller (@BritneyMuller) September 15, 2017
Here was some of the …read more