Posted by bridget.randolph
As mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for desktop and mobile content and apps tucked away in app stores.
But as app and mobile web usage continues to rise, the ways in which people access this content is beginning to converge, which means it’s becoming more important to keep all of these different content locations linked up. This means that the way we think about managing our web and mobile content is evolving:
So how do we improve the interaction between these different types of content and different platforms, getting to the point of being able to have a single URL which takes the user to the most appropriate version of the content based on their personal context?
The first step is to ensure that we are correctly implementing deep linking (e.g., linking to a particular screen within an app) for apps which have comparable webpage content, to allow for our app content to rank in …read more