How to Detect and Improve Underperforming Content: A Guide to Optimization

Ecompromo | September 27, 2020 | SEO Resources

Posted by SamuelMangialavori

Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Don’t believe me? Here’s a nice Google Trends graph that may change your mind:

Google Trends screenshot for “content marketing” as a topic, set for worldwide interest.

But why is it that content is now dominating the SEO scene? How vital is content for your SEO strategy, actually? And most importantly: how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it.

Why content is key in SEO in 2020

Content is one of the most important factors in SEO. Just by paying close attention to what Google has been communicating to webmasters in the last few years, it’s clear that they’ve put a strong emphasis on “content” as a decisive ranking factor.

For instance, let’s have a look at this post, …read more



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