Posted by MiriamEllis
Image credit: Danny Sternfeld
In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select?
Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself from this vital visibility.
Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re categorized as a “hotel”, you won’t be able to use Google Posts. If you’re categorized as an educational institution, you won’t be able to receive reviews. Meanwhile, if you’re categorizing your business in the auto dealership space, you’ll be allowed to have multiple listings for your departments and the car makes you vend.
Categories impact the attributes that will be associated with your …read more