Posted by Bill.Sebald
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus, The Art of War is often co-opted into business for obvious reasons. Throughout the book, you’ll realize tactics and strategy are not interchangeable terms.
– A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
– A plan of action or policy designed to achieve an overall aim.
– The art and science of planning and marshaling resources for their most efficient and effective use.
These definitions vary slightly, but the essence is the same. A strategy is not constrained by size or application but promoted by planning and effectiveness. Let’s be honest, the word “strategy” is a term that isn’t always used the same way in the English lexicon (or our industry).
On the other hand, tactics can be isolated or serve as components in your strategy. …read more