Posted by bsmarketer
Google offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at about $20,000+ times Google’s initial estimate).
Smart or dumb?
The problem is that shoving an outdated legacy design onto a smaller screen won’t fix your problems. In fact, it’ll only amplify them. Instead, the trick is to zoom back out to the big picture. Then it’s a fairly straightforward process of:
That way, you can align all of the critical variables (thereby making your “messages match”) in order to improve their experience. Which, if done correctly, should also improve your bottom line; in the end, our client saw a 69.39% cost per conversion decrease with a 212.74% conversion rate lift.
Here’s how you can do the same.
AdWords is an auction. Kinda, sorta.
It’s an auction-based system where (typically) the highest bidder receives the best positions on the page. But that’s not always the case. It’s possible for someone to rank in the coveted 1–2 positions above you and actually pay less per click than …read more