Augmented and virtual reality is gaining traction with brands and retailers looking to enhance buying experiences. And it’s getting easier to adopt and inject into product pages thanks to headless commerce APIs and progressive web applications (PWAs).
Today’s late-model mobile devices are shipping with enhanced native AR support, with toolkits like Apple’s ARKit and Google’s ARCore offering developers a way to connect AR to the storefront. And unlike early iterations of AR for ecommerce that required native app downloads, today’s experiences can be launched through mobile browsers.
While web-based AR still can only be used by shoppers with compatible hardware and operating systems, within one more upgrade cycle (~2 years) we can expect AR accessibility to hit critical mass.
For those who want a head start, adding 3D models and AR to product pages may be simpler than you think.
The first step to AR-izing products is to leverage a 3D scanning application such as Qlone, ThreeKit or Herschel’s choice, Vertebrae. Many scanning apps allow you to create models in-house with just a smartphone (All3DP has a great review of popular options).
Because 3D scanning can be a time consuming process, consider starting with your top-selling evergreen products, …read more