Earlier this year, we were told that Google was making an effort to make the search results we see more diverse, by showing us fewer results from the same domains in response to a query. Search Engine Land covered that news with the post: Google search update aims to show more diverse results from different domain names.
Shortly before that news about more diverse results in organic search came out, Google was granted a patent in May which told us about how they might enforce category diversity in showing different points of interest in local search results. This post is about that effort to make local search results more diverse.
Back in 2013. Google’s Former Head of Web Spam, Matt Cutts, published a video about more diverse search results in response to the question, Why does Google show multiple results from the same domain?
So this isn’t the first time we have heard about efforts from Google in trying to give us more diverse results, and they came out with a patent around that time to provide more diverse results as well.
I remember getting a …read more