How Does Google Look for Authoritative Search Results?

Ecompromo | May 25, 2017 | SEO Resources

A NASA Android that Voyaged to Space
A NASA Android that Voyaged to Space

If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative:

  1. Conduct keyword research to find appropriate terms and phrases for your industry and audience
  2. Review the use of keywords on the pages of your site to make sure it includes those in prominent places on those pages
  3. Map out pages on a site to place keywords in meaningful places
  4. The meaningful places on your pages are determined by information retrieval scores for HTML elements such as Titles and Headings and Lists
  5. The placement of keywords in prominent and important places on your pages can make your pages more relevant for those keywords
  6. Research the topics your pages are about, and make sure they answer questions that your audience may have about those topics in trustworthy and meaningful ways

Focus on Authoritative Search Results

A patent granted to Google this week focuses upon authoritative search results. It describes how Google might surface authoritative results for queries and for query revisions when there might not results that meet a threshold of authoritativeness for the initial query. Reading through it was like looking at a mirror image of the efforts …read more



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