How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

Ecompromo | February 12, 2019 | Web Marketing

Johnstone Supply, a Portland, OR-based HVACR resource and supplier for contractors of all sizes, prides itself on having the “largest selection of genuine OEM parts in the industry, with replacements for nearly every major brand”. Along with its broad product inventory, the company offers superior customer service, technical advice, and training seminars to contractors around the nation.

Johnstone Supply’s business model is centered on selling equipment and parts to contractors from hundreds of suppliers. Resulting in an ecommerce catalog of more than 100,000 products and a million SKUs, some of them locally sourced. Additionally, as a cooperative-owned organization, with over 420 stores that are independently owned by more than 100 member groups, the management of product information, pricing and inventory is quite complex.

Such complexity places a lot of demand on their backend systems; in addition to ongoing challenges to analyze and leverage their product and customer data – Johnstone Supply realized it was time to reevaluate their existing commerce and customer experience technology stack. They concluded it was time to upgrade their commerce platform to allow for more flexibility with a best-of-breed approach.

Full-stack commerce solutions force brands to adopt a technology provider’s capabilities across the board …read more

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