Hacking Your Way to 5x Higher Organic Click-Through Rates (and Better Conversion Rates & Rankings, too)

Ecompromo | May 2, 2016 | SEO Resources

Image of a unicorn on a purple background. "Always be yourself. Unless you can be a unicorn. Then be a unicorn."

Posted by larry.kim

[Estimated read time: 13 minutes]

Last month we discussed why organic CTR is kind of a big deal. I believe that click-through rate is tremendously valuable and that achieving above-average CTRs can lead to better rankings, particularly on long tail queries.

But even if you don’t believe click-through rate can impact rankings, optimizing for a higher CTR still means you’re optimizing toward the goal of attracting more clicks. More clicks means more traffic and higher conversion rates — because if you can make people more worked up about your product/solution, that carries through to conversions, leads, and sales.

All great, important things!

So what the heck — why isn’t every SEO obsessed with raising organic click-through rates like myself and many other PPC marketers are?

Image of a unicorn on a purple background. "Always be yourself. Unless you can be a unicorn. Then be a unicorn."

Why isn’t CTR optimization a bigger deal in organic search today?

For starters, it’s ridiculously hard to tell what your organic CTR is for a keyword. Thanks, Google.

In the Search Analytics section of the Search Console, Google only gives you a sampling of 1,000 queries. Because you only have access to a sample …read more



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