Google Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the “80 million people banks won’t give credit cards to,” and help reshape what had been “a pretty terrible industry.”
What sort of strategy is helping to drive that industry transformation?
How about doorway pages.
That in spite of last year Google going out of their way to say they were going to kill those sorts of strategies.
March 16, 2015 Google To Launch New Doorway Page Penalty Algorithm
Google does not want to rank doorway pages in their search results. The purpose behind many of these doorway pages is to maximize their search footprint by creating pages both externally on the web or internally on their existing web site, with the goal of ranking multiple pages in the search results, all leading to the same destination.
These sorts of doorway pages are still live to this day.
Simply look at the footer area of lendup.com/payday-loans
But the pages existing doesn’t mean they rank.