Google Glossary: Revenge of Mega-SERP

Ecompromo | September 21, 2015 | SEO Resources

Posted by Dr-Pete

The Google landscape is constantly changing. Two years ago, I created the Mega-SERP, and within days it was already outdated. This time, we’ve set out to create a more permanent glossary of Google features – a reference that we’ll update as the SERPs (Search Engine Results Pages) change.

If your focus is on organic SEO, why should you care about the wider world of Google features? Put simply, because rich SERP features are no longer the exception to the rule. Across 10,000 keywords tracked daily by the MozCast project, this is what we saw as of September 1, 2015:

Of course, this is just one data set, but even with a healthy margin of error, the story is clear – Google SERPs are dynamic and feature-rich. In our data set, 97% of keywords show at least one rich or paid feature. Only 3% of these SERPs are still pristine, organic wilderness. Times have changed.

Table of Contents

This glossary is organized by the sections in the graph above and is an attempt to cover major SERP features currently seen on Google. To make it easy to come back and see what you’re interested in (or check out new features), …read more

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