Google Fights Keyword Stuffed Business Names Using a Surprisingness Value

Ecompromo | September 24, 2015 | SEO Resources

An example of a spammed business listing in Google Maps

A Google patent granted this week targets map spammers, who submit information about businesses to Google Maps, in a manner referred to as keyword stuffing.

The patent attempts to find words submitted by business owners as titles for businesses names that trigger a surprisiness value for combinations of words within a business title to determine whether a business listing is legitimate or fraudulent.

Traditionally, in Google Maps, the ranking signals used by business listings to include those businesses in search results depend upon their distance from a searcher, how prominent a business might be on the web, and how relevant the title for a business might be to the query used in a search to find the business.

When someone searches for a business. Google Maps may show off prominent businesses based on the searcher’s location. This patent targets people who might use that information to attract people to unrelated websites, by faking information in business listings. This patent targets people trying to take advantage of the use of well known businesses located in a specific area:

For example, a third party hijacker (or a hijack spammer) is a third party that tries to get a particular business identified …read more

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