As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead. In 2018, brands experimented more freely with voice and video technology, leveraged AI to improve customer experiences and took bigger steps towards unifying their commerce strategies.
Every year brands raise the bar for improved commerce experiences. As standards rise, so do customer expectations. With 2019 upon us, here are the big developments from last year that will have major implications in the year ahead: