Posted by adamf
We have exciting news to share with you about our Twitter analytics tool, Followerwonk! For a while now we’ve been looking for a new home for the tool. We’re very pleased to announce that Marc Mims, one of the tool’s original developers, formed a company to acquire it and will continue to operate the popular service under the Followerwonk brand.
In August 2016, we announced our intention to sell Followerwonk. It’s a useful and powerful application, but since acquiring it in 2012, we discovered that the overlap between users of Followerwonk and users of our core SEO products was smaller than we anticipated. To address that problem, in 2015 we offered it as a separate subscription — part of a larger strategy to extend our services beyond SEO. Last year we made some hard choices, ultimately deciding to refocus our efforts on our SEO core. It was then that we decided to seek a better home for our Twitter analytics tool.
Marc and Followerwonk go way back. As an engineer on the team that originally built and launched the tool, he came on board at Moz in 2012 when Moz first acquired …read more