Featured Snippets: From Start to Finish

Ecompromo | December 19, 2016 | SEO Resources

Posted by Dr-Pete

You’ve been hearing a lot about featured snippets from us at Moz lately, including how they power answers on the latest technology wish-list item, Google Home. I hope by now that you understand the value of ranking “#0,” but you might be left wondering where to start. How do you find questions, determine if they have featured snippets, and track them over time?

I’m happy to say that, between Keyword Explorer and Moz Pro, we now have all of the tools you need to practically tackle featured snippets in a way that will be familiar for almost any SEO. This post takes you through the full featured snippet discovery and tracking cycle, from start to finish.

Step 1 – Finding questions

Finding question phrases that might trigger featured snippets is, first and foremost, a keyword research problem. So, let’s fire up Keyword Explorer and check out some keywords for “seo.” Click on “Keyword Suggestions” and you’ll see a list like this one…

The third phrase on this list — “how to do seo” – certainly looks promising. Indeed, if I run a Google search for that phrase, I see a featured snippet from Search Engine Land:

This …read more

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