Faceted Navigation Intro - Whiteboard Friday

Ecompromo | October 4, 2018 | SEO Resources

Posted by sergeystefoglo

The topic of faceted navigation is bound to come up at some point in your SEO career. It’s a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this week’s Whiteboard Friday, we welcome our friend Sergey Stefoglo to give us a quick refresher on just what faceted nav is and why it matters, then dive into a few key solutions that can help you tame it.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. My name is Serge. I’m from Distilled. I work at the Seattle office as a consultant. For those of you that don’t know about Distilled, we’re a full-service digital marketing agency specializing in SEO, but have branched out since to work on all sorts of things like content, PR, and recently a split testing tool, ODN.

Today I’m here to talk to you guys about faceted navigation, just the basics. We have a few minutes today, …read more



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