Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable

Ecompromo | January 16, 2018 | Web Marketing

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Today, at the NRF show in New York, Adobe announced a new set of services to enable experience-driven commerce. Elastic Path and Adobe, together, have been creating exciting new opportunities for retailers seeking to up their game.

Elastic Path has always been focused on experience-driven commerce. The products we engineer allow companies to embed commerce in any conceivable current or future customer experience. As far back as 2012, we pioneered an enterprise-grade commerce solution that integrates directly with Adobe. We focused on two critical capabilities for retailers: business agility and customer intimacy.

Business agility: pivot quickly to win the day

Being able to pivot rapidly in highly competitive markets like retail is crucial to survival. Imagine it is noon on the day you are launching a hot new product and your offer includes the new product plus an accessory. At 12:01 p.m. you notice a competitor is making the same offer. Would you be able to respond by 12:15 p.m.? And could you offer that response across all touchpoints—including in-store?

If it takes days to change systems to create a new offer or make a simple price change, a competitor with more agile systems will undoubtedly scoop your …read more



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