Today, at the NRF show in New York, Adobe announced a new set of services to enable experience-driven commerce. Elastic Path and Adobe, together, have been creating exciting new opportunities for retailers seeking to up their game.
Elastic Path has always been focused on experience-driven commerce. The products we engineer allow companies to embed commerce in any conceivable current or future customer experience. As far back as 2012, we pioneered an enterprise-grade commerce solution that integrates directly with Adobe. We focused on two critical capabilities for retailers: business agility and customer intimacy.
Being able to pivot rapidly in highly competitive markets like retail is crucial to survival. Imagine it is noon on the day you are launching a hot new product and your offer includes the new product plus an accessory. At 12:01 p.m. you notice a competitor is making the same offer. Would you be able to respond by 12:15 p.m.? And could you offer that response across all touchpoints—including in-store?
If it takes days to change systems to create a new offer or make a simple price change, a competitor with more agile systems will undoubtedly scoop your …read more