A guest blog post by Will Brown, Emerging Commerce Offerings, Accenture Interactive
Today, we’re in Austin Texas at the South by Southwest show. SXSW serves up a little bit of everything, offering a unique opportunity to explore the worlds of interactive, gaming, film, music, and comedy in an immersive festival of events, conferences, and showcases.
Accenture Interactive and Elastic Path have teamed up to demonstrate how commerce is becoming more immersive, embedded, and highly contextual, creating uniquely differentiated experiences, not unlike the SXSW festival. See for yourself how this works at the Accenture Interactive Innovation Cantina @Micheladas, where we’ll be showcasing our Adaptive Commerce Ecosystem, which embraces digital disruption. Meet with industry experts for some provocative points of view and entertaining conversations about commerce trends.
At the cantina, we transport you to a ski resort. Imagine you’re on vacation there. When you arrive, you skip check-in because the resort already knows you’re there. Your phone becomes your room key. Your smart TV alerts you to snow conditions and recommends gear you might need – that’s in-stock at the ski shop and can be instantly purchased and delivered.
Welcome to the world of adaptive commerce experiences. In this world, we expect tech …read more