Posted by MiriamEllis
Image credit: Abraham Williams
If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources?
Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets?
Before I started working for Moz in in 2010, the bulk of my local SEO experience had been with small-to-medium business models. Naturally, the advice I was able to offer back then was limited by the scope of my work. But then came Moz Local, and the opportunity to learn more about the more complex needs of valued enterprise customers like Crate & Barrel with more than 170 locations, PAPYRUS with 400, or Bridgestone Corporation with 2000+.
Now, when I’m thumbing through industry tips and tactics, I’m better able to identify when a recommended practice is stemming from an SMB mindset and falling short of enterprise realities, or is truly applicable to all business models. My goal for this post is to offer: