Embracing mobile commerce: 6 ways to optimize

Ecompromo | February 8, 2019 | Web Marketing

As previously published on TA Digital

It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. In today’s digital era, wireless devices have made life easier for everyone. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth.

Why optimize for mobile commerce?

With many shoppers starting and ending their shopping journey on mobile, it is imperative that businesses optimize for mobile commerce. These days businesses primarily focus on simply augmenting ecommerce sites for mobile customers, rather than concentrating on creating advanced, interactive mobile pages that are easily utilized by the consumers.

6 ways to optimize mobile commerce:

1. Start with commerce trends rather than mobile design trends:

It is a common misconception that responsive web design is mobile optimization. Responsive web design in fact enhances the desktop experience on the mobile, but it doesn’t adhere to the requirements of the customers. There are certain limitations regarding ecommerce. The customer is the primary focus; hence, businesses need to synchronize needs with that of the consumer. After all …read more

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