Waiting is a pain and the tolerance threshold has become increasingly thinner as the demand for instant gratification has crept into every aspect of consumers lives. Waiting for a website to load is no different than standing in line. Slow page load time dramatically increases the website bounce rate – a 4-second delay in page response results in a 25% abandonment rate.
Page speed optimization also supports your page’s search ranking. Google penalizes page search rankings if there’s any indication of poor user experience, including slow page load time. Therefore, faster sites get an SEO boost and the higher your site is on Google, the more organic traffic it will get.
“Today’s consumers demand a fast, engaging and secure online shopping environment when searching for a product online. We see a direct relationship between online revenues and site performance and therefore, we have to ensure our site performs well and loads fast,” said Michael Cooper,Vice President and General Manager, HomeDepot.com. Site performance remains a major factor for keeping visitors …read more