Does Organic CTR Impact SEO Rankings? [New Data]

Ecompromo | April 17, 2016 | SEO Resources

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Posted by larry.kim

[Estimated read time: 13 minutes]

Does organic click-through rate (CTR) data impact page rankings? This has been a huge topic of debate for years within the search industry.

Some people think the influence of CTR on rankings is nothing more than a persistent myth. Like the one where humans and dinosaurs lived together at the same time — you know, like in that reality series “The Flintstones”?

Some other people are convinced that Google must look at end user data. Because how in the world would Google know which pages to rank without it?

Google (OK, at least one Google engineer who spoke at SMX) seems to indicate the latter is indeed the case:

Next time I hear a Googler say “we don’t use query/click data in rankings,” I’m pointing to https://t.co/qETZpGEbm9 pic.twitter.com/m9DO3cBVXb

— Rand Fishkin (@randfish) March 17, 2016

I also highly encourage you to check out Rand Fishkin’s Whiteboard Friday discussing clicks and click-through rate. In short, the key point is this: If a page is ranking in position 3, but gets a higher than expected CTR, Google may decide to rank that page higher because tons of people are obviously interested …read more



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