Posted by MarieHaynes
It has now been six months since the launch of Penguin 4.0. In my opinion, Penguin 4.0 was awesome. It took ages for Google to release this update, but when they did, it was much more fair than previous versions of Penguin. Previous versions of Penguin would cause entire sites to be suppressed if the algorithm thought that you’d engaged in manipulative link building. Even if a site did a thorough link cleanup, the suppression would remain present until Google re-ran the Penguin algorithm and recognized your cleanup efforts. It was not uncommon to see situations like this:
I saw many businesses that had looooooong periods of time of suppression — even years!
According to Google spokesperson Gary Illyes, the new version of Penguin that was released in September of 2016 no longer suppresses sites:
Now, instead of causing a sitewide demotion when Penguin detects spam, they’ll simply devalue that spam so that it can’t help improve a site’s rankings.
I’m guessing that it took a lot of brainpower to figure out how to do this. Google now has enough trust in their ability to find and devalue spam that they are comfortable removing the punitive aspect of …read more