Posted by MartyMeany
Apple has just launched their latest flagship phones to market and later this year they’ll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else?
At Wolfgang Digital, we love a bit of data, so we’ve trawled through a massive dataset of 31 million iPhone and Android sessions to finally answer this question. Of course, we’ve got some actionable nuggets of digital marketing strategy at the end, too!
Way back when, before joining the online marketing world, I sold mobile phones. I couldn’t get my head around why people bought iPhones. They’re more expensive than their Android counterparts, which usually offer the same, if not increased, functionality (though you could argue the latter is subjective).
When I moved into the e-commerce department of the same phone retailer, my team would regularly grab a coffee and share little nuggets of interesting e-commerce trends we’d found. My personal favorite was a tale about Apple users spending more than desktop users. The <a target="_blank" …read more