Digital Experiences Require a Visionary Approach

Ecompromo | March 16, 2016 | Web Marketing

gartner PR final

When IT executives are planning investments in new platforms, it’s common for them to turn to industry experts and analysts to provide context and explore perspectives. There’s a lot of choice out there. That’s why I’m very pleased that Gartner’s latest flagship report on e-commerce, the Magic Quadrant, has positioned Elastic Path as Visionary.

For those not initiated, the Gartner Magic Quadrant is the go-to resource for an objective perspective on technology and service markets. It’s the Super Bowl of analyst reports on commerce. It provides a graphical competitive positioning of technology providers, in markets where growth is high and provider differentiation is distinct.

I believe that what makes this new report of particular importance is not only Elastic Path’s very strong position as a visionary commerce provider, but that it reflects what’s happening in the industry today. Faced with stiff competition, brands are seeking to differentiate themselves by providing highly unique digital experiences to their customers.

“A change is underway that shifts vendors’ focus from commercial shopping and purchasing transactions, to engagement with customers in ways that provide unique and optimized customer experiences,” notes Gartner, Inc. in Magic Quadrant for Digital Commerce, March 9, 2016.

Brands today are faced with …read more

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