Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.1
Digital commerce initiatives affect both operations and customer experience management. They provide more ways to sell products, interact with customers, and differentiate from the competition. In their recent report, Gartner analyzed several emerging digital commerce technologies. We looked at the top five for delivering great customer experiences, including personalization.
Application programming interface (API) based solutions have gained more popularity with businesses that recognize digital experiences are a key differentiator in their customer relationship strategies.
Commerce has gone beyond the storefront with the emergence of new touchpoints and technologies. Customers today engage with companies through social media, wearables, smart home devices and their connected vehicles. They expect their in-store experiences are simply an extension of all of their other experiences.
API-based commerce facilitates consistency across all of these experiences. By decoupling the presentation layer from the business logic, businesses are more agile and flexible to support multiple digital and physical channels, and contextualize content that makes sense to the customer.
For businesses that want to stay ahead of …read more