Did Nike just unlock the code for the future of retail?

Ecompromo | November 16, 2018 | Web Marketing

Originally reported at Fast Company

Nike’s six-story, NYC-based flagship store just opened (November 15, 2018) and with it a plethora of digital features have been rolled out in-store. According to Nike’s Chief Design Officer, John Hoke, the future of retail is a mix between digital and physical.

And it looks like they’ve accomplished just that – aiming to make shopping in-store as convenient as shopping online.

The store definitely offers an experience and even addresses the quick in-and-out convenience sought after by most of today’s consumers. For those who don’t want to deal with the crowds but need to try on items before placing their online orders, Nike’s flagship store offers “Speed Shop” – allowing shoppers to reserve shoes online to try on in-store.

According to Fast Company, shoppers select the shoes online, head into the flagship store where the ‘Speed Shop’ area has marked a locker with the shopper’s name that is then unlocked with their phone. After the right pair is selected, shoppers use their phone to checkout, never needing to stand in line and are in and out of the store in minutes.

On top of all that ease, the Speed Shop is located in the store’s basement with its own …read more

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