Posted by randfish
Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the recovery process.
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Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about diagnosing a site and specifically a section of a site’s pages and why they might be performing poorly, why their traffic may have dropped, why rankings may have dropped, why both of them might have dropped. So we’ve got a fairly extensive process here, so let’s get started.
First off, our first step is uncovering the problem or finding whether there is actually a problem. A good way …read more