Digital commerce has changed business forever.
10 years ago would you even imagine talking to your phone to get recommendations for dinner, getting a real-time map to the restaurant helping you avoid construction, buying something on Amazon for delivery that evening while waiting for a table, and checking in on the kids via the security cameras during dinner? The least exciting thing you can do with your mobile phone nowadays is to make a call.
Commerce today is about customer experience, relationships and consistent personalization across all devices. It’s about discovery, attachment and intimacy. Even more, it’s about being able to future proof business models you haven’t even conceived yet.
For example, what is your commerce of things strategy? When will you be launching your first social commerce experience? The companies at the top of every industry are all working on these challenges and more. They know that their future depends on being able to pivot quickly, taking advantage of new touchpoints and technologies as soon as they arrive. The question is which commerce platform to choose?
From our experience, every brand should ask four key questions: