Custom Extraction Using an SEO Crawler for CRO and UX Insights - Whiteboard Friday

Ecompromo | October 3, 2019 | SEO Resources

Posted by MrLukeCarthy

From e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience.

In this episode of Whiteboard Friday, we’re delighted to welcome Luke Carthy to share actionable wisdom from his recent MozCon 2019 presentation, Killer CRO and UX Wins Using an SEO Crawler.

Video Transcription

Hey, Moz. What’s up? Wow, can I just say it’s incredible I’m here in Seattle right now doing a Whiteboard Friday? I can’t wait to share this cool stuff with you. So thanks for joining me.

My name is Luke Carthy. As you can probably tell, I’m from the UK, and I want to talk to you about custom extraction, specifically in the world of e-commerce. However, what I will say is this works beautifully well in many of the verticals as well, so real estate, in job listings. …read more



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